Hongqi HS9: Redefining Luxury Electric Mobility with Impressive Global Sales Performance

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As a flagship luxury electric SUV from China’s iconic automotive brand Hongqi, the Hongqi HS9 (officially named E-HS9) has been making waves in both domestic and international markets since its launch, blending cutting-edge technology, exquisite craftsmanship, and superior performance to redefine the standards of high-end electric mobility. This model not only showcases Hongqi’s technological strength and brand upgrading but also marks the solid progress of Chinese luxury automobiles in the global market.

The Hongqi HS9: A Masterpiece of Luxury and Technology

Positioned as a large luxury electric SUV, the Hongqi HS9 offers flexible seating options with 5-door 4-seat, 5-door 6-seat, and 5-door 7-seat configurations, catering to both business and family needs. Powered by a dual-motor four-wheel-drive system paired with an electric vehicle single-speed transmission, it delivers robust performance while maintaining a smooth driving experience. The 2024 model lineup, which remains on sale, covers a price range of 589,800 to 779,800 RMB (approximately 81,000 to 107,000 USD), featuring different configurations to meet diverse consumer demands.

In terms of safety, the Hongqi HS9 has achieved remarkable recognition by earning a 5-star safety rating from Euro NCAP, the world’s most authoritative automotive safety evaluation agency. In the four core evaluation dimensions, it scored 82% for adult occupant protection, 87% for child occupant protection, 73% for vulnerable road users protection, and 82% for safety assist systems, demonstrating its all-round safety performance and compliance with strict European safety standards. The vehicle is equipped with advanced safety features such as a high-strength safety body, flexible airbag protection system, automatic emergency braking (AEB), lane keeping assist, and blind spot monitoring, providing comprehensive protection for passengers and pedestrians alike.

Luxury and intelligence are also the core highlights of the Hongqi HS9. Its interior adopts high-quality materials including Nappa leather and wood trim, paired with a 253-color ambient light system and a dual 12.3-inch integrated dual-screen, creating a sophisticated and comfortable driving environment. The vehicle is equipped with an intelligent connectivity system, supporting voice interaction, OTA remote upgrades, and mobile phone remote control, while high-end configurations such as heated, ventilated, and massaging seats, four-zone automatic air conditioning, and a BOSE sound system further enhance the driving and riding experience.

Domestic Sales: A Solid Foundation and Steady Growth

In the domestic market, the Hongqi HS9, as a flagship model of Hongqi’s new energy lineup, has maintained strong market appeal, contributing significantly to the brand’s overall growth. Hongqi’s domestic sales reached 45,010 units in October 2025, with a cumulative sales volume of 381,500 units in the first 10 months, a year-on-year increase of 9.8%. Although specific sales data of the HS9 alone has not been disclosed, its positioning as a high-end luxury electric SUV has helped Hongqi further consolidate its position in the domestic high-end automotive market, winning recognition from consumers who pursue luxury, performance, and environmental protection.

The 2024 model of the HS9 remains the main force in the domestic market, with models covering different seating configurations and cruising ranges, including the 690km Qiyue Edition (7-seat), 690km Qixiang Edition (6-seat), 660km Qichang Edition (6-seat), and 660km Qiling Edition (4-seat), meeting the diverse needs of domestic consumers for high-end electric SUVs. With its exquisite design, rich configurations, and reliable quality, the HS9 has become a popular choice for high-end business reception, family travel, and other scenarios in the domestic market.

Overseas Sales: Breaking Through Global Markets and Gaining Recognition

In the global market, the Hongqi HS9 has achieved remarkable results in overseas expansion, becoming a key model for Hongqi to enter the international high-end automotive market. Hongqi has established a comprehensive overseas sales network covering nearly 80 countries and regions worldwide, with more than 120 overseas dealers, among which 82 offline outlets are located in European countries such as Switzerland, Denmark, and Poland, laying a solid foundation for the global promotion of the HS9.

In Europe, the Hongqi HS9 has performed exceptionally well in the Norwegian market, one of the most mature new energy vehicle markets in the world. Since its launch in Norway, the cumulative sales volume of the HS9 has reached nearly 3,000 units, ranking among the top three in the local large and medium-sized luxury SUV segment, fully demonstrating its competitiveness in the European high-end market. In addition, the HS9 has been selected as the VIP shuttle bus at Frankfurt Airport in Germany, which not only enhances the brand’s visibility but also reflects the recognition of its quality and performance in the European market.